The real problem for newly diagnosed hearing impaired individuals is the confusion of choices when buying new hearing instruments. There are so many ads and hearing specialists that promise the best hearing in background noise with a specific product line. Who do you trust? What about saving money? Friends and family members with hearing aids all have different opinions. What benefits will the health insurance provide - if any? Wanting to avoid a serious financial mistake, the hearing-impaired consumer delays the decision and postpones taking any action to seek help.

A number of recent surveys that analyze hearing aid users' satisfaction with their devices recognize the importance of professionalism by the dispenser and the hearing care services provided. Advice provided by the Hearing Loss Association of America caution people to seek out certified hearing professionals that follow the 'Best Practices Guidelines' as recommended by the American Academy of Audiology and the American Speech-Language-Hearing Association.

Prior to 7 - 8 years ago, hearing dispensers had a limited amount of adjustments that could be made. The hearing aid technology today speaks volumes for the manufacturers research and development commitment and the high level engineers who design the hearing instruments. But with all these innovations, it is the hearing care professional that helps each individual obtain maximum benefit. The hearing professional is a far more important consideration than the level of technology or its cost.