Apple has set the new standard for cell phone communication for the hearing impaired.

In collaboration with hearing aid manufacturers, such as GN ReSound, they’ve created Made for iPhone (MFi) hearing aids.

Dubbed the “smartest hearing aid on the market,” the ReSound LiNX uses newly updated Bluetooth technology to pair with your Apple iPhone, iPad or iPod Touch and become your source for audio in almost any environment.

Hearing loss doesn't have to be a big deal. It can be a really small one. Call today to hear more about the new Intega products.

Oticon has just introduced a new small, custom-made solution for patients wanting the ultimate in discretion with the audiological advantages of the Intiga family. With Intega-i, no one will ever notice you're wearing a hearing device. But, you'll notice a big difference in how you hear.

An important quality of Intiga-i is its premium sound quality. Because it is located close to your eardrum, it uses the natural acoustics of your ear for a pleasing and transparent sound experience. You'll be all to hear sounds from all directions and won't be bothered by wind noise. No more problems with telephones or headphones. Best of all, Intega-i operates automatically.

The real problem for newly diagnosed hearing impaired individuals is the confusion of choices when buying new hearing instruments. There are so many ads and hearing specialists that promise the best hearing in background noise with a specific product line. Who do you trust? What about saving money? Friends and family members with hearing aids all have different opinions. What benefits will the health insurance provide - if any? Wanting to avoid a serious financial mistake, the hearing-impaired consumer delays the decision and postpones taking any action to seek help.

A number of recent surveys that analyze hearing aid users' satisfaction with their devices recognize the importance of professionalism by the dispenser and the hearing care services provided. Advice provided by the Hearing Loss Association of America caution people to seek out certified hearing professionals that follow the 'Best Practices Guidelines' as recommended by the American Academy of Audiology and the American Speech-Language-Hearing Association.

Prior to 7 - 8 years ago, hearing dispensers had a limited amount of adjustments that could be made. The hearing aid technology today speaks volumes for the manufacturers research and development commitment and the high level engineers who design the hearing instruments. But with all these innovations, it is the hearing care professional that helps each individual obtain maximum benefit. The hearing professional is a far more important consideration than the level of technology or its cost.

It's important that your hearing aid is performing at full capacity in order for you to receive the complete benefits that it can provide. Here's what you can do to keep it running well:

  • Open the battery door each time the hearing aid is removed. This will prevent moisture build up and help dry out the hearing aid.
  • Clean the hearing aid daily, using the provided brush and a tissue. Cleaning will prevent wax build up in the tube leading from the speaker to the outside of the hearing aid. Make sure you do not push wax down the tubing.
  • Never sleep in your hearing aid. Remove it before going to bed.
  • Your ear should be cleared of wax on a regular basis.
  • A dry-aid kit should be used daily. It contains moisture-absorbing silicone crystals. The silicone can be recharged by putting it in the oven once the color changes to pink. The hearing aid’s battery has to be removed before using the kit.
  • To avoid feedback in your hearing aid, turn it off before placing in your ear.
  • If your hearing aid is malfunctioning, it may be necessary to have a professional conduct hearing aid repair, or re-program your hearing aid.

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The New Hearing Technology: Nobody sees it. But you hear it all.

You've seen what's happened to electronics lately.